Samantha Bee’s ‘Full Frontal’ Ad Count Still Way Down One Week After On-Air Apology
One week after Samantha Bee’s apology for calling Ivanka Trump a “feckless c-t,” her TBS late-night show “Full Frontal” saw its advertiser count remain stagnant.
Universal and PlayStation advertised during the show again (Universal promoted “The First Purge” after running a “Jurassic World: Fallen Kingdom” promo last week). The other national advertisers this week included New Line Cinema’s “Tag” and Wendy’s.
That means for the second week in a row, “Full Frontal” had roughly one-third of its usual amount of national advertisers. TBS had expected the ad count to return back to normal following Bee’s apology. Turner did not immediately respond to TheWrap’s request for comment.