Can MoviePass Afford to Survive the Blockbuster-Loaded Summer?

For several months now, MoviePass has boasted about how offering its 2 million-plus subscribers daily movie tickets for $9.95 per month has boosted theater attendance.

But the arrival of a blockbuster-loaded summer season brings a brand new challenge to the disruptive service that loses money every time one of its users actually buys a ticket — and whose parent company lost $150 million in 2017 when its subscriber base was significantly smaller, mostly due to the costs of acquiring MoviePass.

This weekend’s “Avengers: Infinity War” is the first of many likely eagerly awaited studio movies due to hit theaters, including “Deadpool 2” and “Solo: A Star Wars Story.