DirecTV Now Is Trying to Reel In New Customers With a Roku Premiere
[...] as DirecTV Now looks to bolster its market position as internet TV competitors including Google’s YouTube TV and Hulu with Live TV have launched since AT&T’s service hit the market, the company is hoping to bring on new customers with Roku’s popular streaming box.
AT&T also leveraged its wireless subscribers, offering an “Unlimited Plus” plan that gave customers a $25 monthly credit for bundling their phone service with DirecTV or DirecTV Now.
“Consumers want premium live TV with even more choice and flexibility, which DirecTV Now provides,” Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group, said in a statement.