IDG Contributor Network: Smartphone upgrade cycle dramatically slowing, study finds
Despite a barrage of new handsets launched by phone manufacturers on an annual or half-yearly basis, consumers are drastically curtailing their phone upgrades, new research has found.
And many are now waiting for “phones to die before replacing them,” speculates eMarketer, which has been writing about digital advertising company Fluent’s replacement cycle study.
The reason for the slowdown is said to be a combination of the demise of the two-year phone contract from mobile network operators (MNOs) and a lack of ground-breaking technology exciting consumers.
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