LinkedIn: Microsoft’s acquisition could open a box of trouble
A Pandora’s box (pardon the pun) will open when Microsoft closes on its recently announced acquisition of LinkedIn. Make no mistake; this is about a huge resource pool of both data and client prospects. It’s also many eggs in one basket.
LinkedIn is underdeveloped. It has not been mined, nor has it been very creative. Yes, there are many vanity things one can do: list accomplishments, rally the troops, promote business and prospect—actual B2B can start there. But there’s no mechanism for fulfillment at LinkedIn that doesn’t include LinkedIn in terms of promotion.
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