How Twitter, Swifties, and Live-streaming Helped Democratize the Eras Tour
2023 was the year of the Eras Tour. An average of 70,000 attendees per concert saw Taylor Swift travel through chapters in her discography over the three-hour run, resulting in grossing $13 million in ticket sales per night. It’s staggering to think about those stats when looking back on when Swift was promoting Midnig…