AYX onboard with Roma to bring Asian focus as regional betting partner
February 10 – The market for betting sponsorship of Italian clubs may be drying up domestically as gambling authorities move in with new rules, but the appetite for promotion in international markets is still there.
AS Roma has added AYX as a new Official Regional Betting Partner of the club in a deal that will see AYX branding feature across Asian channels during Roma home games via the LED pitch-side displays.
At the same time Roma has announced a new strategic partnership with digital perimeter ad board specialists AIM Sport to bring in its Digital Overlay technology.
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