Report highlights esports opportunity as a long term strategy for club brands
November 4 – With the world in various stages of lockdown and fans in most countries unable to attend matches in stadia, the opportunity of engaging with fans via esports has not been lost on clubs or leagues.
A new report by the KPMG Football Benchmark team highlights esports as a long term growth opportunity and “a much bigger opportunity than just digital content in the form of football simulation games”.
The ability to engage with a new,
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