Infantino’s FIFA sees commercial revenues stall as staff count doubles
By David Owen
August 28 – Gianni Infantino’s New FIFA may have enjoyed the odd commercial success, notably with esports, but it has failed to reignite the body’s value as a marketing vehicle for international corporations. This has been treading water since FIFA was engulfed by reputational issues in the final days of the Blatter era.
The world governing body’s newly-published 2019 annual report indicates that marketing was still struggling in comparison with other revenue streams as we moved into the first year of a new business cycle.
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