Konami and Cygames to co-exist as Juventus unveil new shirt deal
July 9 – After a one-season separation, Juventus and Cygames are back together with the Japanese video game developer taking the Italian champions’ back-of-shirt position.
The two-year deal, running to the end of 2022, is estimated to be worth €10 million and will see the Cygames alongside rival Japanese video gamemaker Konami as a club sponsor.
Cygames pulled out of its back-of-shirt deal at the start of the 2019/20 season when Konami became the club’s official video game and licensing partner with its Pro Evolution Soccer title.
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