Yahoo Launches Scout, an AI Answer Engine Taking On Google Search

Yahoo on Tuesday introduced Scout, an AI-powered answer engine debuting in beta across desktop and mobile in the US. It will be available through a standalone site and app, as well as within the existing Yahoo Search app on iOS and Android, the company said.

Search products are increasingly delivering direct answers rather than lists of links, a shift that has raised the stakes for legacy search brands. Yahoo is leaning on its decades of data, scale, and publisher relationships as competitors such as Google and OpenAI command much of the attention. The launch has implications for consumers, advertisers, and publishers as AI-driven search changes how traffic and revenue are distributed.

Scout blends generative AI with Yahoo’s data footprint

Scout is designed to deliver direct answers rather than traditional search results, presenting responses in a visually rich format that includes tables, images, and inline citations, according to a product demo viewed by Axios. The interface features colorful emoji in a sidebar and summaries intended for quick scanning, differentiating it from plainer AI answer engines.

Scout relies primarily on Anthropic’s Claude large language model (LLM), combined with Yahoo’s proprietary data, content, and insights. Microsoft Bing’s grounding API also surfaces sources from the open web, helping anchor answers to external reporting and references.

Yahoo CEO Jim Lanzone told Axios that Scout aligns with the company’s original mission of guiding users across the internet, framing generative AI as an unexpected opportunity to revisit that role.

AI features extend beyond search

Alongside Scout, Yahoo introduced the Scout Intelligence Platform, which brings genAI features across Yahoo Mail, News, Finance, and Sports. Planned capabilities include email summaries, stock analysis, and game breakdowns that apply the same AI-driven approach beyond search queries.

Yahoo said Scout runs across its broader ecosystem, which includes roughly 250 million monthly users in the US, 500 million user profiles, and 18 trillion annual signals, such as searches, clicks, and content interactions. Executives described that scale as a key advantage in understanding query intent and personalizing responses.

Eric Feng, senior vice president and general manager of the Yahoo Research Group, said the company’s depth of historical data positions Scout differently from newer AI search entrants.

A publisher-friendly approach to AI answers

Yahoo is positioning Scout as a more publisher-friendly AI search product at a time when media companies are increasingly concerned about traffic loss from AI-generated answers. Every Scout response includes inline citations and links back to original sources, a deliberate effort to send users to the open web rather than keep them inside a closed system.

Lanzone described the approach as an attempt to “reestablish the social contract” between search engines and publishers by ensuring that attribution and referral traffic remain part of the model. Yahoo is also participating in Microsoft’s Publisher Content Marketplace pilot, which aims to create new revenue opportunities for publishers whose content is used in AI-generated answers.

Ads, competition, and what comes next

At launch, Yahoo is testing ads on Scout for a small percentage of queries, according to the company. The ad-first strategy contrasts with OpenAI’s approach, which has leaned primarily on subscriptions for ChatGPT and only recently began experimenting with advertising.

Yahoo executives said the long-term goal is to keep Scout free for users while expanding personalization, vertical-specific capabilities, and advertiser tools.

Still, the competitive landscape is steep. Google and OpenAI already dominate AI-powered search, and Yahoo faces the challenge of reintroducing itself to users who may not associate the brand with cutting-edge AI. Even with its scale and installed user base, gaining attention in a crowded market will be difficult, Axios reported.

Microsoft said its newly unveiled Maia 200 chip delivers a significant leap in raw AI compute power compared with its prior hardware.

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