Elon Musk Pushes Grok Beyond X With New Business, Enterprise AI Offerings

Grok is stepping out of the public timeline and into the office.

Elon Musk’s AI company, xAI, has launched Grok Business and Grok Enterprise, two new paid tiers designed to bring its flagship AI assistant into workplaces, from small teams to large global organizations. The move marks xAI’s clearest push yet to compete for enterprise customers already weighing tools from OpenAI, Google, and Anthropic.

In a post announcing the launch, xAI said it’s making Grok available to employees “with enterprise security and privacy built in from the ground up,” stressing that customer data is not used to train its models.

Both Grok Business and Grok Enterprise give organizations access to xAI’s most advanced models and shared workspaces that teams can manage from a single console.

What Grok Business offers

Grok Business is priced at $30 per seat per month and is available through a self-serve sign-up process. It is designed for small-to-medium teams that want to use AI collaboratively while keeping company data protected.

Key features include team management, consolidated billing, and usage analytics. Teams can also connect Grok to company tools such as Google Drive, allowing employees to pull in documents and share AI-generated insights internally.

xAI says the system is “permission-aware by design,” meaning Grok respects existing access rules. As the company puts it: “If a file isn’t shared with you in Drive, you won’t see it in Grok.” Every response includes citations linking to the original documents, with quote previews and highlighted sections.

Grok Enterprise and the Vault option

For larger organisations, xAI is offering Grok Enterprise, which includes everything in Grok Business plus additional controls for managing large workforces.

These include Custom Single Sign-On (SSO), Directory Sync using SCIM, and advanced audit and security tools. Pricing for Grok Enterprise has not been made public, with xAI asking interested customers to contact its sales team.

A key addition at the Enterprise level is Enterprise Vault, an optional security layer designed for companies with strict data requirements. xAI says Vault provides a dedicated data plane, application-level encryption, and customer-managed encryption keys.

xAI is entering a packed arena. Competitors like OpenAI’s ChatGPT Team and Anthropic’s Claude Team are priced at $25 per seat, while Google’s AI is baked into its Workspace suite. Analysts note that while Grok’s Vault option is a strong security sell, it lacks deep integrations with common workplace apps like Slack or Microsoft 365.

A launch in the shadow of controversy

The launch collides head-on with a raging public relations crisis. In recent weeks, Grok’s public version on X has faced intense backlash and regulatory scrutiny for reportedly generating non-consensual, sexually explicit “deepfake” images of real people, including public figures and minors.

While xAI stresses that the business tiers run on separate, secure infrastructure, the scandal highlights a core challenge. For risk-averse companies, adopting a tool from a brand mired in safety controversies is a hard sell, no matter how strong its encryption.

xAI is betting that raw technical specs and competitive pricing will win over some enterprises. Its models support large context windows, useful for analyzing lengthy legal or financial documents, and it promises high usage limits.

Also read: As more companies roll out workplace AI, demand for forward-deployed engineers is surging to help teams implement the tools.

The post Elon Musk Pushes Grok Beyond X With New Business, Enterprise AI Offerings appeared first on eWEEK.