New Location of London Bakery Founded by Israeli Vandalized With Anti-Israel, ‘Free Gaza’ Graffiti
April 4, 2025, London, England, United Kingdom: Exterior view of a Gail’s bakery in Covent Garden. Photo: ZUMA Press Wire via Reuters Connect
A newly opened London branch of a popular bakery founded by an Israeli baker was vandalized on Wednesday night with anti-Israel graffiti as the chain was accused of funding “Israeli tech.”
Photos and videos shared on social media show that the new Gail’s Bakery location, which opened this week near the tube station in the Archway neighborhood, had splattered red paint on its walls and graffiti that read “Free Gaza,” along with another message that said “Boycott Gail’s Funds Israeli Tech.”
More thuggery from so-called activists.
Pro-Palestine thugs have vandalised the newest Gail’s branch in Archway.
Targeting businesses with Jewish roots belongs in the dustbin of history.@MetPoliceUK must ensure the perpetrators face consequences.pic.twitter.com/vZ8Au7cgHv
— Campaign Against Antisemitism (@antisemitism) February 19, 2026
Police were called to the scene on Wednesday night, but the vandals had fled before officers arrived, according to a spokesperson for the Metropolitan Police.
“Our bakeries are places for the community, and no one – whether that’s our bakery teams or our customers – should feel targeted or unsafe,” a spokesperson for Gail’s told The Algemeiner following the vandalism. “We are a British business with no specific connections to any country or government outside the UK. Our focus right now is on working with the authorities and making sure our people feel safe and supported.”
An anti-Israel demonstration also took place at the same Gail’s location this week, according to multiple reports. Videos online show protesters standing outside Gail’s holding signs including a massive banner that said, “Boycott Israel for Genocide and War Crimes in Gaza.” Another sign held by a protester read “No to Gail’s” and accused the American investment firm Bain Capital, which acquired a majority stake in Gail’s parent company Bread Holdings in 2021, of having “links to Israeli war-tech.”
First the vandals, then the harassment. Another scene today at Gail’s in Archway, London, the city that we all know is a “shining beacon of hope” where “everyone is loved and wanted”. pic.twitter.com/zd25zMucqR
— habibi (@habibi_uk) February 19, 2026
Bain Capital was among the more than 200 venture capital funds that signed an open letter in support of Israel following the Hamas-led massacre in southern Israel on Oct. 7, 2023. The company has investments in Israel, including in cybersecurity, artificial intelligence, and software companies. In October 2025, CTech reported that Bain Capital had invested more than $150 million into Israeli companies over the past year.
Gail’s was founded by Israeli baker Gail Mejia in the 1990s and serves freshly handmade bread, pastries, and cakes. Its first store opened in 2005 in London’s Hampstead High Street with the help of Israeli entrepreneur Ran Avidan, and today, there are hundreds of locations in and around London. Gail’s was voted the best bakery chain in Britain last year. Meija and Avidan no longer have any involvement in the company.
The European Jewish Congress condemned the “deeply concerning” anti-Israel graffiti found on Gail’s Bakery. “Targeting a local business because of perceived Jewish or Israeli associations reflects a troubling normalization of hostility that must be firmly rejected,” the EJC wrote in a post on X. “Such acts have no place in our societies and must be unequivocally condemned.”
In a statement given to The Algemeiner, the Campaign Against Antisemitism called on London’s Metropolitan Police to ensure those responsible for the vandalism are punished for their actions.
Last summer, hundreds of people signed a petition criticizing the opening of a Gail’s in east London and several of them said they opposed the new location because of the bakery’s “Zionist” ties, according to The Jewish Chronicle. In a statement released to The Guardian at the time, the company reiterated that it is “a UK-based business with no specific connections to any country or government outside of the UK and does not fund Israel.”
In an interview with The Times in 2024, Gail’s co-founder and CEO Tom Molnar denied the “ludicrous” accusations that the company is owned by Israel or funds the Jewish state.
“Gail’s proudly has Jewish roots and there’s plenty of stuff out there celebrating our heritage and history, but it’s not true it’s Israel-owned,” he said. “There’s some just crazy stuff on the web thinking we are funding Israel, which is just completely ridiculous. We’re a wholly UK-based business, paying UK taxes, it’s just ludicrous and I think it needs to be called out.”