SoulCycle, Casper, And Drybar Execs Reveal The Secrets To Their Cult Brands' Success
How Melanie Whelan of SoulCycle, Neil Parikh of Casper, and Alli Webb of Drybar turn ho-hum tasks into shareable phenomena.
How Melanie Whelan of SoulCycle, Neil Parikh of Casper, and Alli Webb of Drybar turn ho-hum tasks into shareable phenomena.
In today's economy, it isn't enough to make great products—you have to inspire passion. We gathered leaders from three of the most dynamic emerging cult brands—spin-class exercise chain SoulCycle, salon startup Drybar, and mattress-business disrupter Casper—to discuss how they think about their customers, their businesses, their competition, and their culture. In this candid conversation, led by Fast Company's Amy Farley at the Fast Company Innovation Festival in November, the trio of leaders reveal how they cultivate love for their companies.