Muji USA President Asako Shimazaki Shares Her Secrets To Retail Success
How is the beloved Japanese brand expanding in the U.S.? The head of its American division explains.
How is the beloved Japanese brand expanding in the U.S.? The head of its American division explains.
Muji translates to "without brand," which makes sense: The 37-year-old Japanese lifestyle retailer has built its business on products that don't call attention to themselves. Asako Shimazaki is leading its push into the American market, with 12 stores now open and more due this year.