Banc of California grabs LAFC stadium naming rights
August 30 – Los Angeles’s new MLS franchise LAFC will kick off with a $100 million naming rights sponsor for its $350 million new stadium. The 15-year deal with Banc of California is a record naming rights deal for soccer in the US.
LAFC will begin play in the MLS in 2018, having acquired the old Chivas USA franchise from the league for $110 million in 2014. The league is said to want to increase its franchise fee to $200 million and is looking to grow to 28 teams quickly before following a divisional model not unlike the NBA.
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