THE DISRUPTION OF MOBILE VIDEO REPORT: How Facebook and Snapchat are changing the game
Millennials are spending more time than ever watching short-form video content on their mobile devices, and players like Facebook and Snapchat are reaping the benefits. These platforms — which capture billions of video views each day — are competing to capture growing mobile audiences and challenge the historical dominance of YouTube. The ensuing bout will create a new set of opportunities for content creators and advertisers looking to cash in on the mobile video craze.
In BI Intelligence's upcoming The Disruption Of Mobile Video report, we'll look at how social platforms, particularly Facebook and Snapchat, are disrupting the future of mobile video. We'll also examine the essential role that content creators and advertisers will play in that future.
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Here’s a look at some of the key areas this report will explore:
- The rise of mobile video viewing and how YouTube's historical dominance has started to wane.
- Facebook's rise as a formidable opponent to YouTube and what we expect its mobile video platform to look like in the future.
- Snapchat's emergence as a mobile video leader and how it has become an app of choice among younger generations of mobile users.
- The opportunities that the shift to mobile video viewing presents, both to content creators and advertisers.
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