Nigerians consume music based on prevailing mood – Mooditt boss

– Mooditt boss says Nigerians can now enjoy music for free

– The new 2.0 App has been designed specially for customer satisfaction

As Nigerians continue to explore the digital world to surf for music, it is now easy for users to browse through Mooditt content and enjoy songs of their favorite artistes which blend with their mood at any given time

Mahindra Comviva, has announced the release of Mooditt 2.0 music app, the latest version with improved features.

The remarkable success of the Mooditt music app in mainstream Nigeria is a testament to how quickly the Nigerian music industry has mature with value chain players joining the mix and creating new wealth.

The rise of Mooditt app as a content platform also reveals a growing subculture of content consumption over the mobile in Nigeria with some analysts hinting, that the value –added services industry could significantly displace traditional media in content storage, generation and distribution in coming decades.

Mooditt is a high quality multimedia mobile application streaming service with a rich suite of local catalogue based digital music content.

At the launch of Mooditt 2.0, Olubukola Awodumila, the marketing lead for Mooditt, expressed confidence that the upgraded app will attract more downloads from Nigerians and enjoy better rating than earlier version.

In her words: “Our older version of the Mooditt music app recorded 30 thousand music downloads and was ranked No.1 music app in Google Play StoreTM for eight months in a row. We recorded 2 million unique sessions, over 2 million songs streamed and an average 7 minutes spent per Mooditt app user,” she says.

Atul Madan, head-digital services, Mahindra Comviva added that the expansion of regional music brands and increase in smartphone user-base has been key growth drivers for digital music in Nigeria and the growth of content consumption on digital has been exponential.

Buttressing this was Sunil Maharaj Kumar-Head of D2C Business who disclosed that Mooditt has a unique dashboard feature which is designed based on insight into the Nigerian consumer who consumes music at any given time based on his or her prevailing mood.

“For the average Nigerian music lover, the feeling of boredom will go with some like Afro-hop or Hip-pop music while when we want to be alone or just a loved one, our music selections tilt towards Soul, RnB and slow tune genres,” says Sunil Kumar.

“Mooditt 2.0 music app’s improved algorithm place Nigerian songs into unique mood selections making it easy for users to browse through Mooditt content and enjoy songs of their favorite artistes which blend with their mood at any given time,” he added.

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