Cadbury Roses get a facelift
Cadbury has unveiled a revamp of Roses chocolates that alters the shape of two favourites and does away with twist wraps - and fans are likely to have something to say about it.
The €3.8 million makeover is wrapped up in a redesign of the packaging that blends Cadbury's signature purple with the sky blue of Roses, but it is the changes to the chocolates within - launched in the UK in 1938 - that are set to light up message boards.
Flow wrappers - which have an easy-tear jagged edge - have beenextended to the entire box after they were partially introduced last year "in a move to address consumer complaints" by keeping the chocolates fresher for longer and ensure none accidentally unwrap in the box.
And favourites Hazel in Caramel - formerly Hazelnut - and Coffee Escape have been redesigned with smooth contours to ensure they "melt in the mouth easily and result in a longer moment of joy".Cadbury has assured customers that both pack sizes and recommended retail prices remain the same.
Last year the confectionery giant had fans up in arms when it replaced the traditional wrappers and reduced the tub size for the fourth time in four years.
But Cadbury said the wrapper makeover...