Amazon experiments with ad-supported TV (even for Prime members)
Amazon is departing from its commercial-free video formula with a new ad-supported streaming TV show.
The Fashion Fund is a reality show about a fashion-design competition, featuring Diane von Furstenberg and Vogue editor-in-chief Anna Wintour. The first episode of season 3 is now free to watch on Amazon.com, Amazon’s video apps, and Amazon Fire devices; future episodes will arrive on a weekly basis. (The first two seasons appeared on the Ovation cable channel, before Amazon picked up the series.)
The show is notable for being Amazon’s first full ad-supported series. Even if you subscribe to Amazon Prime, you’ll still have to sit through multiple commercial breaks throughout each episode, some lasting a couple of minutes. (As Recode notes, Amazon has stuck ads into video before, but usually just for series premieres of other companies’ shows.)
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