Cochon Dingue | LG2

Cochon Dingue has been a Quebec City landmark for the past 45 years. It introduced French cuisine and bistro culture to the area. As the restaurant prepared to set up shop in Montreal, venturing outside its home region for the very first time, our plans quickly moved beyond simple design. We knew we needed to elevate the Cochon Dingue brand and make it truly iconic to propel its provincial expansion.

The challenge was transforming a renowned establishment by shifting its French bistro roots into a fully Québécois operation: an evolution that would be reflected in its visual identity, tone, menu and layout.
Inspired by the legendary kitchen parties rooted in popular culture, the dining room's open-plan layout creates an inviting, friendly space, with tables set close together and service stations in view of diners to add to the laid-back atmosphere. The dancing pig icon, arched logo and inviting tone add a warm touch to the restaurant.