TVS Apache Achieves 50 Lakh Sales Milestone

One of the renowned 2-wheeler manufacturers in India, TVS Motors is celebrating 50 Lakh sales milestone of their premium motorcycle, Apache. TVS Apache is built on Track to Road philosophy which makes it an enthusiast delight motorcycle. Be it the performance, technology or the class, TVS Apache never fails to impress the riders.

About the TVS Apache

First launched in 2005, TVS Apache has built a strong presence in more than 60 countries across the globe, making it the fastest-growing motorcycle brand. Enriching the legacy of TVS racing, the Apache has helped the manufacturer to set the benchmark of a premium motorcycle offering a stunning design with a splendid performance.

Based on the Road to Track philosophy, TVS Apache has achieved a prominent legacy of racing. It has gained significant growth from a mass product to a highly anticipated and enthusiastic motorcycle receiving an overwhelming response from customers across the world. Over the years, TVS has received significant upgrades in terms of features like Race-Tuned Fuel Injection (RT-Fi), ride modes, Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect, and more

Various Iterations and Racing Version

TVS offers Apache in 2 different iterations categorized as Naked and Super Sport. The RTR series stands for Racing Throttle Response. Under this series, TVS Apache gets different various – TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V in the naked motorcycle category. In the Super Street category, the TVS Apache has RR 310 variant. In this case, the RR stands for Racing Replica.

The TVS Apache series has several experiential initiatives for the customers to engage and offer them an unparalleled thrill and excitement.

Apache Owners Group (AOG) is a community for like-minded customers that is inching closer to a record 2.5 lakh member mark. India’s biggest official motorcycling community spans 60+ cities in India and globally.

Apache Racing Experience (ARE) is a platform for TVS Apache riders wherein they get an exclusive experience and an opportunity to leverage the racing DNA in their motorcycles under the guidance and watchful eyes of TVS Racing champion riders and instructors. 

Apache Pro Performance (APP) and Apache Pro Performance Extreme (APPX) is an initiatives for TVS Apache purists and people alike to experience exhilarating stunt shows in different parts of the country.  As a part of APPX, the company entered the Asia Book of Records in 2019 by conducting the longest-running stunt show at the highest altitude – 14,800 ft in Spiti Valley.

Official Statement

Speaking on this momentous occasion, Mr Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”

The post TVS Apache Achieves 50 Lakh Sales Milestone first appeared on Motoroids.