Uber learns lessons in Nairobi
Uber has been operational in Nairobi since January this year, and the company's experience in the city has been a sort of test case for what it can learn as it expands internationally
Nairobi is being hailed as one of the fastest growing Uber cities, overtaking South African cities such as Cape Town and Johannesburg. Credit cards are not used in the city as frequently as they are elsewhere and this has forced the company to adopt cash payments in a two-month trial period that has produced what it says are tremendous results.
In the limited trial period, Uber has experienced a growth in rides, to three times its previous number. New driver acquisitions have doubled and the company's user base has grown five fold. The company said that, “Nairobi is one of the fastest growing cities internationally for Uber following the launch of the cash test pilot. It showed there was huge pent up demand for the Uber service.”
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