How A Philosophy Of "Informed Creativity" Drives Design At Map
"There's a misconception that design is a kind of mythical process," Map's Jon Marshall says.
Upon opening Kano, a DIY computer, you're greeted with a vibrant orange keyboard, neatly coiled color-coded cables, a circuit board, and illustrated manuals are as artfully boxed as any Apple device. But here's the kicker: it costs just $150—a fraction of what you'd pay for an Apple laptop—and it's so easy to build that kids can do it. The cleverness and user-friendliness at the heart of Kano are hallmarks of Map, the London-based industrial studio that shaped the product.