Disney’s streaming service may have a name, and it definitely has a strategy
It’s no secret that Disney CEO Bob Iger sees the company’s upcoming streaming service as a crucial part of the company’s larger strategy, and a new report from Variety reveals what he has been calling the project: Disney Play.
Currently slated to launch in late 2019, Disney Play is the company’s answer to Netflix, a direct-to-consumer streaming service that will feature an assortment of exclusive Disney library titles as well as a robust lineup of original TV shows and films created just for the service. Development and production are already well underway for the original productions, which include new episodes of the animated Star Wars: The Clone Wars, a new live-action Star Wars series from Jungle Book and Iron Man director Jon...