The Biggest Mistakes Companies Make in Developing an App

With approximately 2 million applications available on each of the major operating systems, it's clear that there is a market for apps that work well. They are also a way to make money, as proven by the success of apps like Uber, which is valued at about $60 billion, and of course Pokémon Go.

It's easy to see why so many companies gravitate towards apps as a seemingly efficient way to give their customers another channel to engage with their service offerings. But app development is something of an art form, and many businesses get it horribly wrong. The result? Wasted money and a tarnished reputation.

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