Trump tariffs: Swiss brands struggle to adapt to 39% tariff

Swiss brands like Victorinox, the manufacturer of the iconic pocket knife, are struggling to adapt to the 39% tariff imposed by the United States on imports of Swiss goods. In addition to price rises, firms are considering moving their activities from Switzerland. +Get the most important news from Switzerland in your inbox Thermoplan, which exports automated coffee machines to 84 countries, sends around a third of its products manufactured exclusively in Switzerland to the US. "The 39% tariffs will affect us directly and significantly," the company's head of marketing, Yves Zurmühle, told the AWP news agency. "In the short term, this means increased pressure on prices and more complex negotiations with our customers," he explained. "In the medium and long term, it forces us to become more efficient, to examine alternative sourcing and production scenarios and, together with our partners, to find ways of ensuring our competitiveness." The company, which is based in Weggis, canton ...