Big Ten earns nearly $70M in March Madness incentives for appearing and advancing in tournaments
The Big Ten Conference amassed nearly $70 million from NCAA distributions that will be paid for team appearances and performances in the 2026 men’s and women’s basketball tournaments.
That is by far the most among conferences, largely because the Big Ten swept the national championships — Michigan won the men’s and UCLA the women’s — and had Illinois advance to the men’s Final Four.
The NCAA, which has multibillion-dollar broadcast deals for the two tournaments, since 1991 has rewarded conferences for their number of tournament bids and how far those teams advance in the men’s tournament. A similar system for the women’s tournament began in 2025.
The dollars are piling up:
— For this year’s tournaments, nine men’s teams and 12 women’s teams from the Big Ten combined to make at least $69.4 million, with $63 million coming from the men’s side.
— The Southeastern Conference, which had 10 teams in each tournament, totaled at least $56.2 million ($50.4 million for men, $5.8 million for women).
— Distributions will total at least $42.9 million for the Big 12, $34.2 million for the Atlantic Coast Conference and $22.2 million for the Big East.
The NCAA sends payments directly to the conferences, which distribute the money among their teams according to their policies. Payments for the 2026 tournament will begin in April 2027.
How the NCAA pays tournament teams is based on ‘units’
Teams in each tournament earn what’s known as a “unit” for making the field of 68 and an additional unit for each round in which it appears. The national champion is awarded an extra unit. The value of a unit increases each year. A portion of revenue from the tournaments’ broadcast agreements are directed to distribution payments, 24% for the men and 41% for the women.
The estimated value of a unit for the 2026 men’s tournament will be about $350,000, an NCAA spokeswoman said, and that amount will be paid annually for six years. So a single unit earned in 2026 would have a total value of at least $2.1 million over those six years and probably more because Division I distribution funds — including the basketball funds — are scheduled to increase each year, typically by 2.9%.
For the women’s tournament, full funding for units earned will be achieved in 2027. Payments for each unit earned will be made for three years rather than six. The unit value was $75,000 for 2026 and will decrease to about $63,000 next year as part of the NCAA’s formula for getting the fund fully up and running. Using $63,000 as an estimate for the 2028 value, a single unit earned in 2026 would be worth at least $201,000 by the time it is paid off over three years.
Breaking down the money from 2026 March Madness
The Big Ten’s nine teams in the men’s tournament appeared in 29 games. Michigan earned $14.7 million for the conference by playing in six games and receiving a seventh unit for winning the championship. Illinois earned five units for making the Final Four ($10.5 million) and Iowa and Purdue four apiece for reaching the Elite Eight ($8.4 million each).
The Big Ten landed 12 teams in the women’s tournament, and they combined to play in 31 games. UCLA earned just over $1.4 million by playing in six games and receiving an extra unit for winning the championship. Michigan’s four games earned $804,000 and Minnesota’s three earned $603,000.
The championships in men’s and women’s basketball continued what’s been a banner 2025-26 for the Big Ten. Indiana won the conference’s third straight College Football Playoff, and other national championships have been won in men’s wrestling (Penn State), women’s ice hockey (Wisconsin), men’s water polo (UCLA), men’s soccer (Washington) and field hockey (Northwestern). Wisconsin also reached Saturday’s men’s hockey championship game, where the Badgers will face Denver, a winner over Michigan.
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AP college basketball: https://apnews.com/hub/ap-top-25-college-basketball-poll and https://apnews.com/hub/college-basketball