Subaru WRX Sales Fell 41% in 2025—And That's Actually Good News If You Want One
Tesla stock chatter eats oxygen. Meanwhile, Subaru just dropped a clean data point that hits closer to your driveway: Subaru WRX sales fell hard in 2025, even as the brand’s core lineup kept moving.
Subaru reported 643,591 total vehicle sales in calendar year 2025, down 3.6% versus 2024. The headline inside the table is the WRX: 10,930 units in 2025, down 41.2% year-over-year. December didn’t save it either: 1,215 WRX sales, down 32.4% versus the prior December, per Subaru’s December 2025 and year-end sales report.
The interesting part is what didn’t collapse. Crosstrek hit 191,724 sales for the year, up 5.5%, and Subaru called it its best year ever. That’s the market talking, and it’s not whispering.
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What the Subaru WRX Sales Numbers Show
The WRX sits in a weird spot in 2026. It’s still a legit enthusiast sedan with a turbo boxer engine and the kind of drivetrain story Subaru fans love. Subaru pitches the WRX as a performance car built around rally-bred DNA, and the specs still read like a good time. You can see Subaru’s current positioning on the WRX model page, and the details and trims on the WRX specs/features section.
But buyers keep voting for utility. Crossovers win because they fit life: kids, bikes, dogs, Costco runs, snow gear, and road trips. A performance sedan has to earn its spot, and the sales slide says it’s losing that fight with normal people and even with plenty of car nuts who already have a “fun car” and don’t need another one.
There’s also a pricing reality to performance cars right now. Rates stayed elevated, insurance costs stayed annoying, and shoppers got more cautious. Enthusiast cars always feel that first.
My Verdict
If you want a WRX, this sales dip is worth watching because it can change dealer behavior. Dealers get more motivated when a niche model slows down, and that’s when you can find a better deal or a better spec without begging.
If you just want “Subaru good at weather and road trips,” the numbers say Crosstrek and the rest of the lineup still carry the brand. The WRX is the one fighting for attention, and 2025 shows it.