Election 2024: the fight for Gen Z's vote is heating up on TikTok — but could the platform really swing it?
![Election 2024: the fight for Gen Z's vote is heating up on TikTok — but could the platform really swing it?](https://static.standard.co.uk/2024/06/04/15/49/Untitled.png.jpg?width=1200&auto=webp)
It’s the UK’s first election with TikTok as the key social media platform. Maddy Mussen investigates its ability to make or break a candidate