Why Are Hallmark Movie Casts So White? We Asked The CEO
When TV viewers turn to one of the Hallmark networks, they know what they're going to get: family-friendly, fun, sweet and positive films. It's also safe to assume what the romantic leads of these movies will look like: white.
That's a good bet, according to the numbers. By the end of 2017, Hallmark will have premiered a combined 86 new movies on two of its networks, Hallmark Channel and Hallmark Movies & Mysteries — the highest total ever. Only six of those movies had non-white romantic leads.