Meet The Agency That Turned MoonPie Into Twitter’s Funniest Snack Cake
The Knoxville, TN-based Tombras Group took over MoonPie’s social media last year and has made it the best follow on Brand Twitter.
It’s not often that one tweet can shut down an entire factory. But last August, when MoonPie trolled Hostess for claiming to be the “official snack cake of the eclipse,” demand for its chocolate cookie and marshmallow product skyrocketed to the point where its Chattanooga Bakery factory ran out of supplies and had to halt production.