Dortmund renew Lagardère agency to take them through the €100m barrier
December 21 – German giants Borussia Dortmund have extended a long-term deal with Lagardère Sports, the sports and entertainment agency subsidiary of media conglomerate Lagardère Group.
Lagardère Sports’ marketing partner mandate will now run until June 2026. The French group first teamed up with the Rurh team in 1999, taking over the sales of the Bundesliga club’s national and international advertising and sponsorship deals as well as marketing their media and hospitality rights.
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