WWE’s Big E Tells Us if The New Day Could Ever Turn Heel
Kids love The New Day, and WWE loves their merchandise sales — it’s a (wrestling) match made in Booty-O’s Heaven.
Over their three-year history as a hugely successful three-man tag team, Big E, Kofi Kingston and Xavier Woods have sold unicorn horns, cereal and ice cream pops (among other goodies, which we’re told may soon include pancake mix) primarily to children, so presenting the trio as “the “good guys” is good for business. And to a publicly traded corporation in the midst of its “PG Era,” well, you do the math on how valuable all of that family friendly twerking and trombone-playing is.
Vince McMahon’s accountants certainly have.