Man Utd fan campaign to ‘Boycott Adidas’ trending on Twitter as group targets stakeholders in bid to rid club of Glazers
MANCHESTER UNITED fans have ramped up their anti-Glazer tactics by starting a “#BoycottAdidas” trend on Twitter. Some United supporters threatened not to wear Adidas products until the Glazers sell the club. Adidas are the club’s official kit manufacturers. Fan group The 1958 revealed on Wednesday night that they would be targeting a different stakeholder each […]
MANCHESTER UNITED fans have ramped up their anti-Glazer tactics by starting a “#BoycottAdidas” trend on Twitter.
Some United supporters threatened not to wear Adidas products until the Glazers sell the club.
Adidas are the club’s official kit manufacturers.
Fan group The 1958 revealed on Wednesday night that they would be targeting a different stakeholder each week.
They wrote on Twitter: “Calling all reds! Tonight we launch our worldwide cyber campaign against the Glazer stakeholders.
“Each week we’ll be focusing on one Stakeholder at a time and posting two easy tasks every few days that week.
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“This week we start with: Adidas.
“Do your bit, save your club.”
The aim of the campaigns are to “reduce the effectiveness of the stakeholders’ advertising budgets” and also create a negative perception of the brands.
It called for supporters to fill social media with negative comments and bad press in order to impact the company’s revenue.
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The post gained a fair amount of traction and soon #BoycottAdidas was trending in the UK.
Reacting to the effort, one fan wrote on social media: “#BoycottAdidas Until the Glazers leave we will never wear Adidas again.”
Another wrote: “Not a penny more #BoycottAdidas.”
A third added: “BoycottAdidas trending! Let’s keep it going. #GlazersOut.”
United fans have protested against the Glazer ownership on numerous occasions this campaign.
Huge letters spelling “Glazers out” were unfurled before the 3-2 win over Norwich last month.
During the same game some fans refused to take their seats until the 17th minute to mark one minute for every year of Glazer ownership.
A mass walkout on 73 was also planned in the final home game of the season against Brentford.
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This time the protest coming 17 minutes before the end of the game, again marking one minute for every year of ownership.
Although on that occasion most supporters opted to stay in their seats.