Apple App store now comes with ads
Apple users may come across some buried treasure—or nuisances, depending on how you look at it—when searching for new apps on iOS 10.
The Silicon Valley tech giant has given developers the option to place ads in App Store search results, after testing a beta version of the feature over the summer for a select few. The ads now appear at the top of relevant search results in the store, and can target users by gender, age, and location. Apple first announced the ads back in June, Fortune.com reports, citing the Independent.
The ads should help give apps that have been buried in search results—especially those from smaller developers—some much needed foot traffic.