With book, Ivanka Trump must walk complicated ethical line

While Trump has opted to donate proceeds to charity and avoid a publicity tour, the book has generated a rash of media coverage — and some fresh questions about whether she could profit from her rising profile, particularly as her name is synonymous with her brand.

Citing federal ethics rules, she has said she will not do a publicity tour or media appearances, saying she wanted to "avoid the appearance of using my official role to promote the book."

Jamie Gorelick, an attorney for Trump, said she had received advice from the Office of Government Ethics that she could use her personal social media accounts to post about the book.

Richard Painter, who served in an ethics role for President George W. Bush, said Trump has the right to write books, noting that the issue is if she is "going to profit over using an official position to increase book sales."