Arizona State's Havasu campus focuses on boosting enrollment

LAKE HAVASU CITY, Ariz. (AP) — Six years after Arizona State University's campus in Lake Havasu City opened its doors at the site of a former middle school, student recruitment remains a priority.

The university earlier this year unveiled its Community Advisory Group as a means of increasing enrollment, Today's News Herald reported on Feb. 11.

The Lake Havasu City operation has had about 150 students per semester.

The all-volunteer committee has focused on rebranding the school for marketing efforts, increasing fundraising and scholarships and recruiting new students.

ASU interim director Raymond Van der Riet said having the resources of a large state university gives the campus a chance to grow year-by-year.