Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses
REUTERS/Mike Blake
- Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
- The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
- Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of... Читать дальше...