REPORT: People are ditching cable at a faster clip than previously thought
eMarketer
- People are abandoning cable TV faster than previously thought, and that's having a negative effect on TV ad spending.
- According to eMarketer's latest figures, TV ad spending in 2017 will total $71.65 billion, a year-over-year increase but down from the $72.72 billion predicted earlier.
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People are also spending less time in front of the TV, with the average time among US adults dropping to three hours, 58 minutes a day this year, the first time it has dropped below four hours. Читать дальше...