Новости за 25.08.2017

Advertisers and marketers spend a lot of time and money trying to figure out how to communicate with millennials. They are the first generation of so called "digital natives" and are arguably the most engaged group of consumers ever. As we can see in this chart from Statista, they also have very different media consumption habits than previous generations, and are an anomaly to advertisers desperate to reach them. 

HBO

The INSIDER Summary:

• A photo of truck in the background of "Game of Thrones" went viral.
• That screenshot is from a behind-the-scenes video for "Beyond the Wall."
• Not the actual episode that aired on HBO. 

This has been quite the week for shoddy "Game of Thrones" news going viral around the web. First a theory about Bran Stark being the Night King gained steam, even though it's very unlikely.

Then people thought an old yearbook... Читать дальше...

Chip Somodevilla/Getty Images

White House press secretary Sarah Huckabee Sanders said during Friday's press briefing that she didn't think "anyone was surprised" by National Economic Council Director Gary Cohn's criticism of President Donald Trump's response to the white nationalist rallies in Charlottesville, Virginia, earlier this month.

Sanders was pressed repeatedly on Cohn's comments. Cohn, Trump's top economic adviser, told the Financial Times that "this administration can and... Читать дальше...

The INSIDER Summary:

• Mexico is a popular tourist destination, but like every beautiful destination, there are spots to avoid.
• Instead of going to the uber-touristy Cancun, visit the pristine Isla de Mujeres nearby.
• Instead of visiting Xcaret Park, enjoy the incredible Uxmal ruins.

Mexico is full of beautiful beaches, ancient ruins, and rich local culture, not to mention Travel + Leisure's top-ranked city of 2017, San Miguel de Allende. However... Читать дальше...

Sarah Shatz/Netflix

There's a lot of frustration over Netflix's secrecy surrounding the viewing numbers for its original series.

For fans, it makes choosing what's most worthy of their time slightly more difficult to do. For the streaming company's competitors, it feels unfair that they aren't transparent as to how well or how badly its shows are doing – something the TV networks and cable companies have no choice in due to public ratings numbers.

But some research companies are able to sidestep Netflix's secrecy. Читать дальше...

BI Intelligence

What is blockchain technology?

For the past several weeks, you've likely heard some of the following terms if you've paid attention to the world of finance: Cryptocurrency, Blockchain, Bitcoin, Bitcoin Cash, and Ethereum. But what do they mean? And why is cryptocurrency suddenly so hot?

First, we'll explain the blockchain basics. 

As society become increasingly digital, financial services providers are looking to offer customers the same services to which they're accustomed... Читать дальше...

Larry Busacca/Getty Images

The INSIDER Summary:

• Taylor Swift has released a new line of merchandise to promote her new album, "Reputation."
• Fans claim that Swift's gear looks a lot like Kanye West's "The Life of Pablo" album merch. 
• Swift is selling a sweatshirt, hat, T-shirt, and jacket that look like West's merchandise.
• The biggest similarity is the comparable Gothic fonts.
• It's also worth noting that the "Reputation" album cover is similar to "The Life of Pablo" album cover. Читать дальше...

Alex Wong/Getty Images

President Donald Trump had a parting message on Friday for the more than 4.6 million Americans who are in the direct path of Hurricane Harvey, a massive storm set to ram through Texas' Gulf Coast this weekend: "Good luck."

Asked what his message was for those who could be affected by the hurricane, Trump gave a big thumbs up to reporters and wished the best of luck.

"Good luck to everybody," he said as he was boarding Marine One outside of the White House. Читать дальше...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

AP Photo/John Locher

Floyd Mayweather and Conor McGregor meet one final time before their fight on Saturday night for the official weigh-in. While boxing weigh-ins are normally relatively uneventful, knowing these two fighter's penchant for talking trash, there's a chance some sparks fly in this last anticipatory event before the bell rings.

The fight is set for 154 pounds, and currently both men are expected to hit the number without much trouble, Mayweather having fought at 145... Читать дальше...

Rinspeed

For some automakers, the crazier the concept car, the better.

Concept cars might seem like a strange part of the auto industry. The cars are often nowhere near practical and simply bizarre.

But automakers use concept cars to show how they think the auto industry will change with advents in battery tech, self-driving software, and artificial intelligence. They may not be road-ready anytime soon, but they act as a litmus test to explore changes to come.

Scroll... Читать дальше...

Hate groups are on the rise in the US, prompting questions over how to stop the spread of such ideologies. A former white supremacist says violence against these activists is unlikely to convince them to leave movements. He says "compassion" is the key to changing minds. The deadly white supremacist rally in Charlottesville, Virginia, has laid bare the reality that far-right, extremist movements are on the rise in the US, prompting questions about how to combat the spread of hate groups.

The much-anticipated, cross-sport, super-fight between Conor McGregor and Floyd Mayweather is now upon us as the pair will go toe-to-toe on Saturday night in Las Vegas.

Martin Crutsinger/AP Images

Stocks ticked higher on Friday following a much anticipated speech by Federal Reserve Chair Janet Yellen.

While Yellen did not dwell heavily on monetary policy during her speech at the Jackson Hole conference, she did offer a defense of post-financial crisis bank regulations.

While the three major US stock indexes slid at the release of Yellen's speech, two out the three ended in the green. The Nasdaq ended up slightly down for the day.

We've got all the headlines... Читать дальше...

AP Photo/Gregorio Borgia

Governments have long waged a war on cash in an attempt to curb terrorism and tax evasion.

Their focus has typically been on eliminating large denominations, like Europe’s €500 bill or India’s 1,000 rupee note.

Two U.S. lawmakers have a much smaller target in mind: the lowly penny, perhaps most commonly found in jars and underneath couch cushions but rarely used to actually pay for things.

Their complaint is that the cost to mint billions of... Читать дальше...

TED

Tesla CEO Elon Musk has raised $27 million for Neuralink, another company he created last year to link human brains with computers.

Neuralink has sold $27 million worth of equity out of a total offering of $100 million, according to a document published by the SEC on Friday. The form lists 12 unnamed investors and says that equity was first sold on August 15, 2017.

Despite the filed paperwork, Musk tweeted on Friday that "Neuralink is not seeking investors," which suggests... Читать дальше...

Eric Thayer / Stringer / Getty Images

US Vice President Mike Pence is one of President Donald Trump's staunchest defenders.

However, with calls for the president's impeachment at an all-time high, it's not completely outside the realm of possibility that Pence could ultimately take the top job in the White House.

So what does the vice president's usual routine look like, when he's not traveling? Because of the changing nature of the role, it's hard to lock down a concrete schedule. Читать дальше...

Gleb Garanich/Reuters

Ukraine celebrated its Independence Day from the former Soviet Union on Thursday with a military parade through central Kiev. 

Not only was Defense Secretary James Mattis in attendance, along with eight other foreign defense ministers, but about 230 troops from the US and seven other NATO countries also marched alongside Ukrainian soldiers. 

It was the first time US soldiers ever participated in Ukraine's Independence Day parade.  

"We are honored... Читать дальше...

Reuters/Carlo Allegri

• If you've had the same credit card for more than 10 years, it may be time for a new one.

• A few reasons to shop around for a new card: you just had a baby, you travel frequently, or you're in debt.

• Credit card rewards are more lucrative today than ever before, so be sure to take advantage.

Like your old high school friend on Facebook who still has a mullet, some people have a hard time letting go.

Garages throughout America are filled with boxes of junk that will never get used... Читать дальше...

Jason Kempin/Getty

Bill Nye has spent the last decade trying to figure out Disney accounting and now he's finally had enough.

On Thursday, the man behind "The Science Guy" TV show filed a lawsuit in Los Angeles Superior Court alleging that the studio owes him $28 million in profits from distribution of "Bill Nye the Science Guy."

According to the lawsuit, Nye has been suspicious of Disney's books since 2008, when Disney informed him that he owed the company close to $500,000... Читать дальше...

Toby Melville/Reuters

To smile or not to smile in a professional context? 

On one hand, a smile signals friendliness and approachability. On the other, a smile could indicate lack of seriousness.

We were curious about whether certain attributes are correlated with propensity to smile.  

Are some countries "smilier" than other? Do some companies have smilier employees?

Which positions tend to smile and what industries is smiling more common?

A few minutes... Читать дальше...

For nearly 10 years, a highly-anticipated finale to the "Half-Life" video game franchise has eluded fans. Mere mention of the words "Half-Life 3" has become farce.

Rich Polk/Getty

This week, Beck released a new song from his upcoming tenth album, and the Wu-Tang Clan dropped its first single as a collective since 2014.

Here are the 5 best songs from the past week that you can stream right now:

Wu-Tang Clan — "People Say" (feat. Redman)

Led off by two sharp verses from Method Man and Raekwon, and featuring an intricate 16 bars from longtime Wu affiliate Redman, "People Say" finds the Wu-Tang Clan uniting in peak form on its first collective single in three years. Читать дальше...

Associated Press/Pablo Martinez Monsivais

Jared Kushner, a White House adviser and son-in-law of President Donald Trump, wrapped up his trip to the Middle East on Thursday, for which the top priority on the agenda was furthering peace talks between Israel and Palestine.

The US described Kushner's trip as "productive," despite rumors of disquiet on the Palestinian side.

Kushner was accompanied on the two-day trip by Jason Greenblatt, the White House's special representative for international negotiations... Читать дальше...

Mike Lawrie/Getty Images

While Conor McGregor may have the support of the people on his side, there's no denying that Floyd "Money" Mayweather is the favorite heading into their fight on Saturday, and the biggest bettors in Vegas are backing him up.

As ESPN's David Purdum recently reported, "multiple $1 million bets" have been made on the fighter over the past few days. The bets — one placed for $1 million on Mayweather at -550 odds at the MGM sportsbook, the other a $1.2 million bet at -500 odds placed at William Hill ... Читать дальше...