The latest episode of 'Modern Family' had one of the strangest ads we've ever seen
ABC
If Phil Dunphy's insistence that he's a Realtor and not a real estate agent on "Modern Family" this week seemed a little odd, be aware that ABC was paid to make that distinction.
The plot twist was part of a new advertising campaign by the National Association of Realtors.
At a time of fear among advertisers that their messages are getting lost, it represents a tactic beyond the casual product placement of a soda can or car in the background of a television scene.
In the episode that aired Wednesday... Читать дальше...