Swedish McDonald's is conducting an experiment that could rock fast food
Sweden is so innovative, even its fast food is progressive.
Beginning this Friday, September 25, 31 McDonald's restaurants in Sweden will become the first locations to take reservations in addition to their normal fast food service.
In a country where US chain Burger King and the Swedish competitor chain Max dominate over McDonald's, the added service is meant to lure diners away from their preferred burger joints and toward the Golden Arches.
While the menu options will remain the same... Читать дальше...