FMCG industry witnesses consumption slowdown in the Dec quarter: Report
The country's Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall "negative" volume growth, as consumers continue to reel under inflationary pressure, says a report.
According to the report released by data analytics firm NielsenIQ on Thursday, in October-December, the FMCG industry grew 7.6 per cent in terms of value but its volume growth was (-) 0.3 per cent.
"... Overall FMCG volume growth is negative, the absolute values, as well as volumes, continue to be above pre-Covid levels across markets," it said.
The rural markets declined 2.8 per cent registering the sixth consecutive quarter with negative volume growth, while the urban market maintained stable positive growth of 1.6 per cent.
In the retail space, Modern Trade channels maintained a double-digit value growth of 23.3 per cent and volume growth of 12.6 per cent on a year-on-year basis.
While the FMCG sales from traditional trade channels such as Kirana stor