Amazon's new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies
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Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at LJohnson@businessinsider.com.
First, I looked at Amazon's new attribution tool that it quietly began rolling out to more sellers recently. The tool helps track whether... Читать дальше...