'You're supposed to be at arm's length:' As ad agencies are spending billions to acquire data, some see potential conflicts of interests for advertisers
- Big agencies are under pressure to cut costs while facing upcoming regulation concerns, which has led holding companies Publicis and Interpublic Group to acquire marketing firms Epsilon and Acxiom.
- Some of their rivals like Omnicom, WPP, and Havas see the acquisitions posing potential conflicts of interest, though.
- They also expressed concern that those holding companies would have greater pricing power and that advertisers would have access to fewer data companies. ... Читать дальше...