The guides will approach subjects across every step of dating, offering considerations along the way. Some guides examine potential red flags, others look into how to approach the subject of sex and intimacy. There's a range of information about going on an in-person date safely, and maintaining respect throughout the dating process.
The guides, written in an accessible, conversational style, are also framed to empower. For example, one guide reads, "Never feel the pressure to do or be someone you’re not. For example, if you don’t want to drink, don’t. Also, don’t feel obligated to share your personal details whilst you’re still getting to know each other. As charming and brilliant as they may appear to be, take your time. There’s no rush to jump into anything you’re not ready for".
The content is available on No More's website, and will be found in-app on Tinder starting on November 26th for to weeks. This will appear via a swipe card that will re-direct Tinder users to No More's site.
No More, which has over 1,800 allied organisations and chapters around the world, works on changing culture and increasing awareness. According to the NGO, one in four women experience violence from their partners in their lifetimes, while one in nine men experience the same. Meanwhile, one in three women and one in six men have experienced sexual violence in their lives.
Through No More's research in the field of online dating, they found 72 percent of 18-25 year-olds are as concerned with their emotional safety as their physical well-being during dating.
Pamela Zaballa, CEO at No More, says, "Given the focus on using dating apps nowadays, one of our aims is to provide guidance on how to message and communicate with someone you’ve matched with online". Zabella added that the guides are "a positive step forward in creating a conversation about dating".
"The release of the Healthy Dating Guides is a welcomed additional tool for our members," says Rory Kozoll, head of trust and safety product at Tinder. "Working with No More, we're able to continue our mission of supporting those entering online dating to form healthy relationships from the start."