McNROE focuses on overseas markets to beat slowdown
McNROE, one of the leading players in the deodorant market in the country, has started focusing more on exports to beat slowdown in the domestic market, a company official said on Sunday.
The fragrance maker said the thrust on the international markets would help the company to increase revenue by 20-30 per cent in the next few years.
"We continue to see the slowdown. Demand has not picked up yet, mainly in the rural market. To counter this, we have decided to focus more on exports," McNROE Consumer Products Managing Director N K Daga told PTI.
The existing pessimism in the market forced the city- based fragrance major to postpone its plan to foray into new categories in consumer products segment that would allow the company to broaden its products' portfolio and to minimise the risk.
"We have decided to expand our footprint in new markets like Malaysia, Thailand and Dubai. We will continue to give thrust to expand in existing overseas markets such as Bangladesh, Nepal .