MullenLowe wins Grey Goose from BBDO
Interpublic's MullenLowe has added to its liquor portfolio by winning the global creative account for Grey Goose. The premium vodka brand had been at Omnicom's BBDO since 2015.
Grey Goose is also tapping Publicis Sapient for global digital and social strategy.
The agency changes come after Grey Goose owner Bacardi Limited last year named Lee Applbaum as its global chief marketing officer. Applbaum also oversees Patrn Spirits, which was acquired by Bacardi last year in a $5.1 billion deal. Patrn under Applebaum has used MullenLowe since 2014. Patrn also uses Publicis Sapient.