Kamala Harris’ 2020 Launch Is ‘the Best by Far’
Sen. Kamala Harris (D-CA) announced on Tuesday that her presidential campaign exploratory committee brought in $1.5 million in the first 24 hours of its existence. It was a massive haul for the first term senator—one that left Democratic operatives, especially those in the digital space, impressed with the savvy of her operation and the political muscle she’d flexed.
But what really grabbed the attention of digital operatives was the work done below the surface.
Harris’ Facebook operation ran a whopping 25,000 Facebook ad variations for its launch, which one operative called remarkable but “overkill.” Through it, they raised money from 38,000 donors (with an average contribution of $37) and expanded her email list by 20 percent.